Click here to view a recap of the recent “Rethink” Digital Presentations.

Sophie@103.7 is all about the music.  Sophie was created to bring music back to morning drive, live, and local talent back to all dayparts and most importantly, to make a connection between the audience and their favorite Sophie artists to create experiences money can’t buy.

Station Talent includes the following :
· Mornings: Jennifer White
· Middays: JT
· Afternoon Drive: Jennifer Markham
· Evenings: Tony Martin

Demo: Adults 18-49  Gender:  Female 60%   Male  40%  Format:  Modern AC

Why advertise on the KSCF website:
· Extends the reach and frequency of your on-air campaign
· Reach the desirable “At-Work” audience
· Make an immediate impact on our listeners----listeners can hear your offer and click through to your website while sitting at their computers.
· Get measurable results that can be tracked through our 3rd party tracking service Doubleclick.
· Take advantage of listeners constantly being driven to the website to interact with our station via on-air promotional announcements for various stations promotions, contesting, Listener loyalty programs (CREDITS-similar to a frequent flier program for our listeners in that they earn points for interacting with our station) and LIVE webcasts of special station events.   A great example of a LIVE webcast is our Sophie’s Lounge Series.  SOPHIE travels all around town to various locations to bring popular artists to San Diego through special private performances.  Some of these artists have included:  Vanessa Carlton, James Blunt, and Jason Mraz.  For the first EVER webcast of James Blunt, KSCF had over 21,000 unique vistors to the website to view the webcast on the day of the performance.

Website Traffic: 
· Unique Monthly Website Visitors: 22,361** 
· Streaming Launches:  51,417***
· Streaming Uniques:  7,548***

*Arbitron Winter 2008 Adults 12+ Monday-Sunday 6A-12M
**Intertech April 2008
***ANDO Media April 2008